This season our collection is entitled 'Garden Party’. If you have followed our brand over the past years you will know every season we try to create something that is new and totally different to other shoes you find out there. At our heart, we are a creative brand making all of our product in-house ourselves.
This season's collection is a super stylish collection of soft-soled footwear, many of our signature styles reworked in the prettiest hand-painted prints. A hazy nostalgic vibe dominates. Florals to evoke modern mood chinoiserie with a hazy nostalgia, and memories of your grannie's china tea set but true to brand you will find fresh modern natural footwear that is designed to be worn, while each pair of shoes is also a beautiful object in its own right. If you are looking for that perfect first pair of shoes that you might just want to keep on the shelf to remember how little your babies feet once were - these are the ones! Contemporary classics that are oh so special!
I was super excited to shoot and style this seasons campaign myself. Styling the little ones in gorgeous Coco & Wolf clothing with Camomile London bedding. I wanted to evoke feelings of nostalgia through a misty lens, a vibe that was somewhere between the opulence of a previous century, mashed up with a slight 50s and 70s soft feminine and romantic feel. Classic in many ways and yet totally fresh and new. I imagine all of the shoes would work wonderfully worn with simple casual outfits such as jeans and a plain white tee. But in the shoot, I wanted to create something that was as pretty and delicate as the shoes that I designed. Almost over the top pretty.
Clothing in the shoot came from my dear friend Amy at Coco & Wolf, specialised in making Liberty baby wear and interiors (you need to check out her bedlinen too!) her style is traditional and classic but always modern and fresh. Camomile London makes gorgeous bedding, quilts and cushions and more, all in gorgeous hues. A creative mother and daughter team who have combined their experience and skills to create this beautiful brand. Classic and timeless - if you are anything like me then you'll want it all.
This is hands down our prettiest baby shoe collection to date. You can see the rest of the lookbook here and shop the collection here. We are really enjoying seeing your little ones wearing them!